Whether on a retainer model or using a bank of dedicated hours, trusted advisory on both internal and external communications ensures messaging, brand, and values are in sync and feel impactful. Advisory can range from collaboration on talking points, decision announcements, brand voice, external messaging, press guidance, initiative implementation, and more.

With the crowded content landscape, developing and launching external content that not only feels authentic to your organization, but also connects and sticks with intended audiences is both challenging and essential. Reviews and development suggestions can be as simple as an audit of specific content and holding creative feedback discussions to more structural and systemic solutions like designing and implementing a content evaluation scale or rubric that aligns with goals and values.

Depending on you organization’s size, roles, and team bandwidth, Gestus can also embed further into the communications and content process by generating original deliverables that integrate well into any communications or content campaign. Through continuous feedback loops, deliverables are wholly bespoke and refined to your organization’s needs.

While there are plenty of quality control measures for written or audio-visual content and communications, oftentimes the most impactful representations of your company are the people who connect and share directly with public audiences. For some, presenting and public speaking comes naturally. For others, the skill is learned and honed. Coaching on public speaking and presence is founded in audience engagement principles and techniques. Coaching balances tactical public speaking skills tailored to the individual with building confidence through preparation and practice.